Organizational Change and Culture Project – Part I: Business Brief.

Business BriefIdentify a needed organizational change for UBERs safety or lack thereof with riders in the past 5 years and the perceived employee resistance to the change. Thenutilize the first six (6) elements of Kotter’s eight-stage framework to create your plan for the changeinitiative. Write a Business Brief that summarizes your change initiative plan in 2 to 3 pages. It should bewritten in a professional format and include a cover page, as detailed in the Formatting Requirementssection below. Use the prompts below to guide you:1. Provide a brief background of the company and its culture.2. Identify the problem you want to address and explain why it is important.3. Describe your change initiative according to Steps 1 through 6 of Kotter’s eight-stage framework.Provide answers to each of the following questions to create this description:o How will you create a sense of urgency?o How will you build a guiding coalition?o What is your change vision and strategy?o How will you communicate the change vision?o How will you empower employees to take action for this change?o How will you create short-term wins? Kotter’s 8-Step Change ModelStep 1: Create Urgency. …Step 2: Form a Powerful Coalition. …Step 3: Create a Vision for Change. …Step 4: Communicate the Vision. …Step 5: Remove Obstacles. …Step 6: Create Short-Term Wins. …Step 7: Build on the Change. …Step 8: Anchor the Changes in Corporate Culture.

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