Discuss financial ratios analysis for my company Amazon and your company’s closest competitor eBay and discuss the comparisons of free cash flow (FCF) between Amazon and eBay.
a. Current Ratio, Ratio, Cash Ratio
b. Total Asset Turnover = Net Revenues divided by Total Assets
c. Days Sales Outstanding (DSO)
d. Leverage is also very important: Total Liabilities to Total Assets and Total Debt to Assets
e. Times interest earned: Operating Income or EBIT divided by Interest Expense
f. Profit margins: Gross Profit Margin, Operating Profit Margin, Net Profit Margin
g. ROA and ROE
h. Market Ratios (P/E ratio and Market to Book ratio)
i. Identify ratios that are particularly important for your industry, if any.
j. Calculate your company free cash flows (FCF): What is happening to Amazon FCF? What is your growth rate expectations of FCF for your company in the next 2-3 years and to infinite horizon and explain your assumptions and factors that drive the future free cash flow growth?
k. Compare free cash flow (FCF) for your closest competitor eBay discuss how it is compared to your company Amazon and why they are different or similar.
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