Final part of the Marketing Plan. The pricing should be pretty well determined by now and should not take more than a page to explain. The advertising on the other hand, is going to be involved with all the examples to show and explain. What target are you trying to attract with each ad? Why? And the big one, how much is this advertising campaign going to cost?
Lastly, write up a summary of your plan.
Price
Pricing Objectives
Promotion
Advertising strategy
Print Ad and plans
Web ad and plans
Direct Mail and plans
Email plans
Customer Relationship Plans
Television plans
Marketing Expense Budget
Summary
Last Completed Projects
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