Critically discuss Keller’s brand equity model and apply to Coca-Cola.

Brand Management: critically discuss Keller’s brand equity model and apply to Coca-Cola. Thereafter, conduct research into at least four psychological and sociological factors influencing consumer decision making and develop a branding strategy based on your research and data analysis. The Strategy should propose forecasted responses and the conversation rate of prospective consumers. New Product Development: Asses and evaluate at least 3 strengths and at least 3 weaknesses of the new product development process in Coca-Cola and devise an international marketing strategy that will expand the business in the international marketplace. You should then include an international marketing plan for the launch of a new product or service which puts in place the recommendations of the strategy and includes timescales for completion and the area of the business responsible for the action.

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