Wk 3 Summative Assessment: Online Written Communication & Reflection.

Wk 3 Summative Assessment: Online Written Communication & Reflection [due Mon]
Wk 3 Summative Assessment: Online Written Communication & Reflection [due Mon]
Exam Content

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As part of your job in nearly any career, you will need to be able to communicate through writing. You may be asked to create original written material that addresses a particular audience. To do this, you will need to organize your communication to ensure effective delivery of your message. In today’s world, one common delivery method is social media. As many organizations move their internal communication online, sites like Yammer, Slack, and Microsoft Teams blend social media and professional communication. Whether or not you use social media, its content and influence are likely a part of your life in some way. Blogging is another writing form used not only for personal expression, but also for marketing, promoting, creating online communities, and engaging audiences, all of which are goals of social media. For this assessment, you will draft a social media or blog post to demonstrate your ability to construct an original piece of written work.

Preparation: Recall 1 example of an effective social media post from a social media site or platform or from a blog site you have read and consider these questions as you prepare for this assessment. Think about: —>

What you saw/read and how it affected you.
Who is the intended audience for that social media post or blog post?
What makes that social media post or blog post effective? What might a social media post or blog post look or sound like if it were crafted to persuade an audience?
If the post or blog affected you negatively, then WHY? Could this have been created differently or with different words?

Preparation: There are TWO PARTS to this assignment: 1. create a blog/post/ad AND 2. Complete the worksheet linked below “Online Written Communication and Reflection.”

Before you begin this assessment, review the following resources to learn more about writing and formatting social media and blog posts:

University Library articles and video
“A Librarian’s Journey in Blogging”
“Twitter’s Outrage Machine Should be Stopped. But Justine Sacco is the Wrong Poster Child”
Webinar: “Using Social Media to Get a Job.”
“TEDTalks: Megan Phelps-Roper—I Grew Up in The Westboro Baptist Church. Here’s Why I Left”

Students, not sure if you read about Genre is last week, but I really need for you to look closely at the chart below. Again, it will be used in future assignments in which you need to know what the GENRE types are … Do NOT just ‘guess.’

Even though this is a post/blog/ad, it must be organized and EASY to read. Don’t forget to use some of the context requirements.

Check out this helpful link: How to Create a Blog/Post/Ad You can adjust this for any type of online posting.

Genre Descriiption Chart … preview it again: you may have to download this and view/print

Assessment Deliverables

Using the resources provided, create a social media post/blog/ad to apply your written communication skills and demonstrate your ability to construct an original piece of written work. In other words, you are to create a social post/blog/ad. This could be an advertisement, an item/event that you wish everyone/only friends would read and appreciate or just some information that you want to present.

** HINT: your audience is not going to read paragraphs of rhetoric. Perhaps you can list some important info in a bulleted format after your opening and before your closing. Posts/blogs/ads should be clear and concise. If you are creating a blog, it might be longer if you are making a point/stance…but not over two paragraphs or your audience becomes bored.

This assessment allows you to consider and to use the elements of rhetorical situation that contribute to a thoughtful and useful social media post/blog/ad. If you already use social media, consider how you would create a post on a platform you use. If you don’t currently use social media, imagine how you might create a post/blog/ad. Many students create an ad for their sideline business or an event. You might just make up something of interest. It is the content, the organization, and the mechanics that are most important … not necessarily the content validity.

Note: You are NOT required to actually post your finished assessment to any social media platforms.

******* Complete your blog, add your picture and THEN also complete the Online Written Communication and Reflection document (download again??). You MUST type on this link. Again, check out the RUBRIC below to be certain you have covered all the areas and requirements. 🙂 Remember, you MUST use the document link!!!!! SAVE and submit as usual.

Assessment Support

NOTE: This is one of your Summative Assessment assignments. These are used to measure the improvement of your skills (at this point). Be sure to look at the RUBRIC (below and in the side panel) before you begin responding or writing.

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