Discuss the role of the marketer in delivering outstanding customer experience and experiential marketing for competitive advantage.

Script (3 000words)(word document)script needs to include the information from the presentation but written in a word document not as a slides, and information from the notes.All need to be referenced, more sources than we have got already.Every bullet point needs to have and intext citation added. The purpose of the assessment is to develop a wide understanding and knowledge of customer experience subject areas and apply underpinning theoretical concepts; Ability to solve problems using creative and innovative solutions and communicate your findings in a professional business-like setting. The required presentation explores the role of customer experience in delivering a competitive advantage for ……………………. Essentially required to offer an analysis and critique of ……………….. customer experience strategies using the models, theories and approaches, as well as offering recommendations for enhancement. This is an academic presentation that requires to demonstrate your primary and secondary research skills as well as those related to critical analysis and synthesis. Expected to apply customer experience-related theories and models to your chosen company, but you are also expected to treat these theories and models discursively. The content of the presentation should be reflective of the topics and readings introduced during the module, but you are also, of course, encouraged to extend your knowledge beyond the confines of the module as well as synthesise your previous learning.The presentation should be supported by the following: • Fully referenced visual aids • Fully referenced 3000 word scriptThe title of the assessment is, ‘The role of the marketer in delivering outstanding customer experience and experiential marketing for competitive advantage.’Structure:PlayStation overwiewTable of content (for script)Introduction (1slide) doneOverview (1slide)Customer experience (1-2 slides)Customer experience and theory (1-2 slide)- Service quality model (1 slide)Customer journey mapping (1slide)Experiential marketing (1slide)Example of a successful experiential marketing campaign (1 slide)Customer persona (1 slide)Playstation brand positioning. (1 slide)Analysis of current customer experience strategies. (1-2 slide)Role of the marketer in delivering outstanding customer experience (1-2 slides)Role of the marketer in delivering outstanding marketing for competitive advantage (1 slide)Recommendations for enhancement (1 slide)Any programmes in PlayStation? if so, please put it on another slide. (1 slide)Conclusion (1slide)ReferencesAppendix

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