Does the sixth brand (Brand F) that The Client is interested in have ‘normal’ customer loyalty?

Pls refer to attached excel data set with calculated market share, loyalty, purchase frequency etc…Based on the result in excel, could you please critically answer below questions: 1. Does the sixth brand (Brand F) that The Client is interested in have ‘normal’ customer loyalty? 2. Can you use the results of data processing to judge whether there are any niche brands in the chocolate category? 3. What would be reasonable targets of penetration and purchase frequency if you want to increase the market share by 10 percentage points for Brand F? Discuss potential marketing activities that you can use to achieve the targets. Short introduction is welcomed, no need for conclusion.

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