Individual Presentation You are to act as a business consultant delivering a boardroom presentation to your chosen company’s leading decision makers, with a view to improving firm strategy.

PRESENTATION TASKThe contemporary business environment is complex and dynamic. To attain andmaintain success, firms must often adapt to exploit opportunities and mitigatethreats. As part of their planning process, the companies listed below wish togain a better understanding of their current environment, by studying key trendsof relevance to their operations. Moreover, they are keen to sharpen theiranalysis, by considering possible weaknesses and/or limitations of their favouredmodel for devising business strategy, namely PESTLE.You are to act as a business consultant delivering a boardroom presentation toyour chosen company’s leading decision makers, with a view to improving firmstrategy.Select ONE of the companies listed below• STARLING BANK LIMITED• MANYPETS LTD• GYMSHARK LTD1. Select TWO elements of the PESTLE model to explore from your chosencompany’s business environment (for example, Political andTechnological). Assess the impact of each on the company. Lastly,present suggestions for how the company should respond to each, witha particular focus on exploiting opportunities and/or mitigating threats.2. Appraise your own (partial) use of the PESTLE model in this instance byidentifying key weaknesses and/or limitations of the model as astrategic tool for your chosen company.

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